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دبلومة احتراف كتابة محتوي الويب

سيحصل الدارس مجانا علي

  • عضوية نقابة التجارة الإليكترونية والتسويق الإليكتروني لمدة عام
  • شهادة معتمدة من نقابة التجارة الإليكترونية والتسويق الإليكتروني
  • محتوي الدبلومة
    Introduction
  • Content marketing statistics
  • Basics of Content Marketing
  • ? What is content
  • ? What is content marketing
  • ? What you need to think about when creating content
  • Audience
  • Niche
  • Resources
  • Competitors
  • SEO
  • ? How to start with content marketing
  • Types of Content
  • Written content
  • Website content
  • Blog content
  • Ebook
  • Visual content
  • Images
  • Graphics
  • Infographic
  • Audio and video content
  • Podcast
  • Video
  • Live chat
  • ? Which type of content to choose
  • Types of blog posts
  • News post
  • How-to post
  • Informative post
  • Review
  • Resources/Links
  • List
  • Podcast/Video notes
  • Interview
  • Case studies
  • Guest post
  • Content Creation
  • Think about the goals
  • Choose a topic
  • Brainstorm the ideas
  • Content presentation
  • Writing process
  • Visual and audio/video content
  • Publishing
  • Content Optimization
  • ? What is SEO
  • Content optimization
  • Keywords
  • Keyword density
  • Headings
  • Bold and Italic
  • Image/Video optimization
  • Image optimization
  • Video optimization
  • Practices to avoid when optimizing content
  • Over-optimization
  • Keyword stuffing
  • Cloaking
  • Website comments
  • Content Management
  • ? What is content management
  • Phases of content management
  • Creation
  • Editing
  • Publishing
  • Administration
  • ؟ What is CMS
  • Basic things about CMS
  • Adding/Modifying/Removing content
  • SEO friendly URLs
  • Extensions and plugins
  • User and group functionality
  • Customizable layout
  • Content Distribution
  • ? What is content distribution
  • Channels for content distribution
  • Email
  • Social networks
  • Social bookmarking websites
  • Online communities and forums
  • Influencers
  • Paid advertising
  • Content distribution strategies
  • Content syndication
  • Guest blogging
  • Writing a guest blog post
  • Get guest bloggers to write for you
  • Repurposing content
  • How to repurpose
  • Republish (Medium, LinkedIn Pulse)
  • Avoid the risk of duplicate content
  • The importance of content distribution
  • Content Marketing Metrics to Monitor
  • Relevant metrics to evaluate content performance
  • Visits
  • Conversions
  • ? How to monitor the metrics
  • Audience overview
  • Goals
  • Advanced segments
  • Campaign URL builder
  • Shortening services
  • Content Marketing Strategy
  • Determine goals
  • Choose the types of content
  • Define your target group
  • Start with content creation
  • Content tactics
  • Attention grabbers
  • Questions
  • Storytelling
  • CTA
  • Plan content distribution
  • Distribution channels
  • Defined approach
  • Schedule
  • Promotions (Optional)
  • Analyze the metrics
  • Top Challenges of Implementing Content Marketing Strategy
  • Producing engaging content
  • Measuring content ROI
  • Producing content consistently
  • Gaining visibility
  • Paid promotion
  • Content Marketing and Online Marketing
  • Content marketing and SEO
  • Content marketing and SEM
  • Content marketing and social media marketing
  • Content marketing and email marketing
  • Content marketing and lead generation
  • Benefits of content marketing
  • Gaining attention
  • Gaining reputation
  • Lead generation
  • Lead nurturing
  • Sales
  • Content Marketing and Influencer Marketing
  • ? What is influencer marketing
  • ? How to start with influencer marketing
  • Identify the influencers
  • Rank the influencers
  • Determine the goal of the campaign
  • Think about content
  • Get in touch with the influencer
  • Major benefits of influencer marketing
  • Expanding reach
  • Targeted campaign
  • Boosting sales
  • Increasing the influence
  • Tools and Apps to Help You with Content Marketing
  • Content creation tools and apps
  • Writing
  • Designing
  • Audio/Video
  • Content optimization tools and apps
  • Content management tools and apps
  • Content distribution tools and apps
  • Tools to find influencers
  • ? How to choose the right tools
  • تنبيه : فى حالة الإنسحاب بعد الحجز يتم خصم 50 % من قيمة الدبلومة , وبعد حصول الدارس على أول خمس محاضرات لا يحق له الإنسحاب أو طلب إسترجاع باقى القيمة