دبلومة احتراف كتابة محتوي الويب

سيحصل الدارس مجانا علي

عضوية نقابة التجارة الإليكترونية والتسويق الإليكتروني لمدة عام

شهادة معتمدة من نقابة التجارة الإليكترونية والتسويق الإليكتروني

محتوي الدبلومة

Introduction

Content marketing statistics

Basics of Content Marketing

? What is content

? What is content marketing

? What you need to think about when creating content

Audience

Niche

Resources

Competitors

SEO

? How to start with content marketing

Types of Content

Written content

Website content

Blog content

Ebook

Visual content

Images

Graphics

Infographic

Audio and video content

Podcast

Video

Live chat

? Which type of content to choose

Types of blog posts

News post

How-to post

Informative post

Review

Resources/Links

List

Podcast/Video notes

Interview

Case studies

Guest post

Content Creation

Think about the goals

Choose a topic

Brainstorm the ideas

Content presentation

Writing process

Visual and audio/video content

Publishing

Content Optimization

? What is SEO

Content optimization

Keywords

Keyword density

Headings

Bold and Italic

Image/Video optimization

Image optimization

Video optimization

Practices to avoid when optimizing content

Over-optimization

Keyword stuffing

Cloaking

Website comments

Content Management

? What is content management

Phases of content management

Creation

Editing

Publishing

Administration

؟ What is CMS

Basic things about CMS

Adding/Modifying/Removing content

SEO friendly URLs

Extensions and plugins

User and group functionality

Customizable layout

Content Distribution

? What is content distribution

Channels for content distribution

Email

Social networks

Social bookmarking websites

Online communities and forums

Influencers

Paid advertising

Content distribution strategies

Content syndication

Guest blogging

Writing a guest blog post

Get guest bloggers to write for you

Repurposing content

How to repurpose

Republish (Medium, LinkedIn Pulse)

Avoid the risk of duplicate content

The importance of content distribution

Content Marketing Metrics to Monitor

Relevant metrics to evaluate content performance

Visits

Conversions

? How to monitor the metrics

Audience overview

Goals

Advanced segments

Campaign URL builder

Shortening services

Content Marketing Strategy

Determine goals

Choose the types of content

Define your target group

Start with content creation

Content tactics

Attention grabbers

Questions

Storytelling

CTA

Plan content distribution

Distribution channels

Defined approach

Schedule

Promotions (Optional)

Analyze the metrics

Top Challenges of Implementing Content Marketing Strategy

Producing engaging content

Measuring content ROI

Producing content consistently

Gaining visibility

Paid promotion

Content Marketing and Online Marketing

Content marketing and SEO

Content marketing and SEM

Content marketing and social media marketing

Content marketing and email marketing

Content marketing and lead generation

Benefits of content marketing

Gaining attention

Gaining reputation

Lead generation

Lead nurturing

Sales

Content Marketing and Influencer Marketing

? What is influencer marketing

? How to start with influencer marketing

Identify the influencers

Rank the influencers

Determine the goal of the campaign

Think about content

Get in touch with the influencer

Major benefits of influencer marketing

Expanding reach

Targeted campaign

Boosting sales

Increasing the influence

Tools and Apps to Help You with Content Marketing

Content creation tools and apps

Writing

Designing

Audio/Video

Content optimization tools and apps

Content management tools and apps

Content distribution tools and apps

Tools to find influencers

? How to choose the right tools